What Health Communications Cannot Do
Last Tuesday, I attended the American News Women’s Club’s first Professional Pursuits Series program. Guest speaker of the night, Molly Mahoney Matthews, founder, CEO andPresident of The Starfish...
View ArticleIt’s Your Wake-Up Call
Are you or are those you know at risk for diabetes? It’s easier than you think to find out. American Diabetes Association Alert Day is this March 22. As chair ...
View ArticleHeart Health Year Round
While February was technically Heart Disease Awareness Month, we think it’s never a bad time to address the importance of heart health. In fact, staying physically active is one of ...
View ArticleCan You Hear Me Now: FDA Still Not Talking
For the last few months everyone in the PR/marketing industry has been waiting for a few words from our friends at the FDA. I personally wrote about the FDA’s inability ...
View ArticleA Race Against Time: Finding a Treatment for Progeria
This week, Lauran Neergaard (AP) reported on a topic near and dear to our hearts: the fight to find – and fund – treatments for rare diseases. Our client, The ...
View ArticleIHSMS: The right formula for successful healthcare communications
The evolution of Health 2.0 in our data-driven world calls for a shift in the way health organizations locate and communicate with their target audiences. While health challenges abound in ...
View ArticleThe Malaria Conversation on a Global Scale & What it Means for Communicators
With smart phones and Twitter at the ready, the first annual International Healthcare Social Media Summit kicked-off at 9:00 am EST on May 18th in Washington, D.C. Spectrum’s own John ...
View ArticleFive Things I’ve Learned about Twitterviews [Twitter + Interview]
The Associated Press says the world’s first Twitterview was conducted in 2009between ABC’s @GStephanopoulos and U.S. Senator @SenJohnMcCain. Others say there were earlier Twitterviews conducted as...
View ArticleWhat is What in the World of Apps
It is safe to say that mobile apps have permeated almost every facet of society, from the way you buy tickets to the way you play scrabble with friends. Mobile ...
View ArticleWhat does Google’s Fine Mean for Your PPC?
Today or tomorrow the Department of Justice is expected to announce Google will have to pay half a billion dollars in fines for ads run on its network that sold illegal drugs. For the ...
View ArticleCracking the QR Code: QR is to mobile as URL is to Web?
You’ve seen them on the metro on your way to work. You’ve seen them while flipping through Time magazine. You’ve seen them on mailings you’ve received from your favorite retail ...
View ArticleDigital Pharma East 2011 Day One
A big thank you is in order to my employer, Spectrum, as I attend Digital Pharma East this week. Day one kicked off with a great session lead by Takeda ...
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