Quantcast
Channel: Spectrum » Health 2.0
Browsing latest articles
Browse All 22 View Live

What Health Communications Cannot Do

Last Tuesday, I attended the American News Women’s Club’s first Professional Pursuits Series program. Guest speaker of the night, Molly Mahoney Matthews, founder, CEO andPresident of The Starfish...

View Article


It’s Your Wake-Up Call

Are you or are those you know at risk for diabetes? It’s easier than you think to find out. American Diabetes Association Alert Day is this March 22. As chair ...

View Article


Heart Health Year Round

While February was technically Heart Disease Awareness Month, we think it’s never a bad time to address the importance of heart health. In fact, staying physically active is one of ...

View Article

Can You Hear Me Now: FDA Still Not Talking

For the last few months everyone in the PR/marketing industry has been waiting for a few words from our friends at the FDA. I personally wrote about the FDA’s inability ...

View Article

A Race Against Time: Finding a Treatment for Progeria

This week, Lauran Neergaard (AP) reported on a topic near and dear to our hearts: the fight to find – and fund – treatments for rare diseases. Our client, The ...

View Article


IHSMS: The right formula for successful healthcare communications

The evolution of Health 2.0 in our data-driven world calls for a shift in the way health organizations locate and communicate with their target audiences. While health challenges abound in ...

View Article

The Malaria Conversation on a Global Scale & What it Means for Communicators

With smart phones and Twitter at the ready, the first annual International Healthcare Social Media Summit kicked-off at 9:00 am EST on May 18th in Washington, D.C. Spectrum’s own John ...

View Article

Five Things I’ve Learned about Twitterviews [Twitter + Interview]

The Associated Press says the world’s first Twitterview was conducted in 2009between ABC’s @GStephanopoulos and U.S. Senator @SenJohnMcCain. Others say there were earlier Twitterviews conducted as...

View Article


What is What in the World of Apps

It is safe to say that mobile apps have permeated almost every facet of society, from the way you buy tickets to the way you play scrabble with friends.  Mobile ...

View Article


What does Google’s Fine Mean for Your PPC?

Today or tomorrow the Department of Justice is expected to announce Google will have to pay half a billion dollars in fines for ads run on its network that sold illegal drugs.  For the ...

View Article

Cracking the QR Code: QR is to mobile as URL is to Web?

You’ve seen them on the metro on your way to work. You’ve seen them while flipping through Time magazine. You’ve seen them on mailings you’ve received from your favorite retail ...

View Article

Digital Pharma East 2011 Day One

A big thank you is in order to my employer, Spectrum, as I attend Digital Pharma East this week. Day one kicked off with a great session lead by Takeda ...

View Article
Browsing latest articles
Browse All 22 View Live